Branding & PR Supervisor 品牌与公共关系主管

【品牌传播 】
• 管理品牌视觉识别系统,准确传达公司的品牌理念和形象
• 规范品牌使用行为,规范对外传播材料的审核流程
• 管理企业传播渠道/平台,包括官网和官微的内容策划和有效运营
• 策划传播企业重大新闻,如产品/项目的申报/获批等
• 负责年度重要行业会议/展会及专业论坛的活动策划与内容传播,如进博会、CSCO等
• 支持市场部、人事部及其它业务部门相关企业品牌内容的策划
• 负责供应商的对接和管理
• 搭建媒体合作网络,维护积极的媒体沟通机制
• 负责复星凯特的全网舆情监控,通过迅速的反应机制,协调各部门处理危机事件
• 协助公共事务部与上海/张江管委会/张江科学城等政府关系的沟通
• 协调搜集细胞治疗相关政策、行业资讯及撰写发布月刊(内刊)
• 负责各类参观活动的审批与接待协调
• 开展企业社会责任活动,关注环境及社区和谐发展

• Develop and manage a strong brand visual identity system
• Manage brand use and all external communication materials
• Manage effective corporate communication channels, including website and WeChat account
• Support content development and digital outreach of important corporate news
• Effectively develop and implement event plans including communication for important industrial events, in particular but no limited to CIIE, CSCO, and etc.
• Partner with Marketing、HR and other functions across the business to support corporate branding
• Effectively manage communications agency and contracted support
【Public Relations】
• Maintain complex media cooperation and dynamic communication channels
• Develop effective media monitoring system and coordinate cross-function efforts to manage crisis
• Partner with Group Company GA to drive efficient communication with government
• Collect and write monthly report of cell-therapy related polices and industry news for internal use
• Coordinate site visits from external parties, including but not limited to government
• Drive engaging corporate social activities to build a healthy/sustainable relation with local community


• 本科及以上学历,传播专业优先
• 医药企业传播部门3年以上工作经验,有一定的媒体资源及成功会议/活动组织经验
• 熟练运用计算机及相关办公软件,有新媒体平台经验优先
• 具有较强的书面及语言沟通能力,写作能力优秀者优先
• 具备较高的职业素养,富有团队精神,有较强的责任心和执行能力
• 正直守信,积极主动,性格外向活泼

• Bachelor’s degree or above, major in Communications is desired
• 3 years and above in Communications/PR function of Pharma industry, with solid media resources and event planning/delivery with a strong and demonstrable track record of success
• Skillful use of office software, experience in new media platforms is desired
• Excellent written/ spoken communication skills and copywriting skills
• High personal accountability, self-motivated yet natural team player
• Strong execution skillset and have a can-do attitude
• Sound judgment and strong personal integrity